Specification

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Specification
(PDF), Last Updated: 19 May 2011
(Version 4) For first teaching from September 2009, for first assessment from Summer 2010, for first award in Summer 2011

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This specification is made up of four units:

Unit 1: Introduction to Leisure and Tourism;
Unit 2: Customer Service in the Leisure and Tourism Industry;
Unit 3: Marketing in the Leisure and Tourism Industry; and
Unit 4: Leisure and Tourism Destinations.

The content of each unit is outlined in more detail below:

Introduction to Leisure and Tourism

  • The Concepts of Leisure and Tourism
  • Components of the Leisure and Tourism Industry
  • Reasons Why People Use Leisure and Tourism Facilities
  • Types of Holiday
  • Rapid Change in the Leisure and Tourism Industry
  • Different Types of Leisure and Tourism Organisations
  • The Leisure and Tourism Industry as a Business
  • Range and Nature of Employment Opportunities
  • Business Systems in the Leisure and Tourism Industry
  • Health and Safety Issues

Customer Service in the Leisure and Tourism Industry

  • The Importance of Excellent Customer Service
  • Skills and Qualities Required
  • Customer Service Provision

Marketing in the Leisure and Tourism Industry

  • The Marketing Concept
  • Target Marketing and Market Segmentation
  • The Marketing Mix
  • Organisational Objectives
  • Promotional Activity
  • Market Research

Leisure and Tourism Destinations

  • Leisure and Tourism Destinations in the UK and Internationally
  • Factors Influencing Choice of Destination
  • How People Travel and the Factors which Affect Their Choice
  • Recognising Similarities and Differences of Attitudes and Cultures
  • Itinerary Planning: Travel Arrangements
  • The Impact of Tourism on Communities and Environments (Including Eco-Tourism).

Unit 1 is assessed through examination. Units 2, 3 and 4 are assessed by controlled assessment (portfolio).

For more information, see the specification.